Creative

Content Creator · Content Strategist · Videographer · Sydney

Avish
Lamba

Content creator, content strategist and videographer in Sydney. 6M+ organic views and viral short-form video for Gucci, BOSS, Cartier, Disney and W Sydney. MBA · 5+ years.

6M+
Organic views
59%
Sales increase
160%
Brand reach growth
50K+
Followers built
View my work ↓ Work samples ↗
Gucci
BOSS Fragrance
Cartier
Disney
W Sydney · Marriott
The Iconic
Destination NSW
GQ Australia
Australian Fashion Week
Tourism Australia
Zara
Bally
Land Rover
Universal Pictures
IKEA
RODE
Gucci
BOSS Fragrance
Cartier
Disney
W Sydney · Marriott
The Iconic
Destination NSW
GQ Australia
Australian Fashion Week
Tourism Australia
Zara
Bally
Land Rover
Universal Pictures
IKEA
RODE
Avish Lamba
MBA Marketing · UTS LVMH Certified Google Ads & Analytics Sydney, NSW Open to opportunities

About me

Where strategy
meets story

I'm an AI Marketing Growth Strategist and researcher specializing in autonomous multi-agent systems and high-impact digital strategy. I bridge the gap between technical AI architecture and measurable business results, from self-healing agentic protocols to viral brand campaigns.

My work spans AI security research, adversarial robustness, and creative content production. I've architected LLM systems with autonomous failure recovery and driven 6M+ organic views for global luxury brands like Gucci and BOSS.

Backed by an MBA from UTS and a BCA in Data Science & ML, I bring the analytical rigour of an AI researcher and the creative intuition of a content producer to every project.

Brands I've worked with
GucciBOSSCartierDisneyW SydneyThe IconicZaraBallyLand RoverUniversal PicturesIKEADestination NSW

By the numbers

Results that speak

Every number is from a real campaign. No estimates, no vanity metrics.

6M+
Organic views across 100+ content assets for global luxury brands
Gucci · BOSS · Cartier · Disney
1M+
Views on a single organic reel on my own account, built with the same playbook I run for clients
@avishlamba_
313%
TikTok views growth in 30 days (14.3K to 46.1K), driven by organic For You reach
Handle Properties
59%
Sales increase plus complete category sell-out via viral influencer campaign
Snitch
160%
Brand reach growth (4K → 14K accounts) in just 50 days
Hair Doctors
148%
Video view increase (25K → 63K) via education reels & transformation content
Hair Doctors
100K+
Views on a top-performing reel for a Sydney food & beverage brand
Feedwell
63K+
Views on a single TikTok reel for a Parramatta restaurant brand
MISC. Parramatta
54K+
Follower community built organically at 4 to 6% engagement, 2× mid-tier benchmarks
@avishlamba_
35%
Guest engagement uplift across integrated luxury campaigns
W Sydney · Marriott
25%
Sales uplift and first-week sell-out for BOSS fragrance Australia launch
BOSS Australia
30+
Paid brand partnerships negotiated & closed, managed end to end
Freelance

Proof

Accounts I grow

I do not just talk strategy, I run it. My own account sits at 54K followers with reels past a million views, and I bring the same playbook to every client.

@avishlamba_ · my own brand
Instagram · Creator & strategist
54K followers · reels past 1M views
Instagram profile @avishlamba_: 407 posts, 54K followers, 4,219 following
My account54,000 followers across 407 posts, grown organically on property, finance and creator content.
Instagram content grid @avishlamba_: reels at 1M, 128K, 99.8K views
Top reelsMultiple reels past 1,000,000 views, with a steady run at 100K plus. Proof the playbook works on my own name first.

Handle Properties · before & after I took over

TikTok performance
Two consecutive periods, same account
Post views 14.3K → 46.1K · +313%
Before · 23 Mar – 10 May
Before, TikTok analytics, 23 March to 10 May: 14.3K post views, 178 profile views, 183 likes, 16 shares
→
After · 10 May – 20 Jun
After, TikTok analytics, 10 May to 20 June: 46.1K post views (+313%), 405 profile views (+187%), 608 likes (+328%), 95 shares (+850%)

Post views more than tripled to 46.1K. Profile views up 187%, likes up 328%, shares up 850%, and 90.9% of views now come straight from the For You page, so the algorithm is doing the distribution.

Instagram reel performance
Same account, older posts vs recent posts
Per-reel views: ~50 → up to 19,041
Before
Before, Instagram content grid, older reels stuck at single and double-digit views
→
After
After, Instagram content grid, recent reels pulling 2,000 to 19,000 views each

Before, most reels struggled to clear 50 views. After, a consistent run of reels pulling 2,000 to 19,000 views each. The Bankstown suburb breakdown alone hit 19,091.

Handle Properties · standout content

Instagram reel insights: 19,041 views, 12,566 accounts reached, 7 follows
Instagram reel19,041 views, 12,566 accounts reached and +7 follows from a single Bankstown suburb breakdown.
TikTok video analysis: 11.3K views, 38h play time, 27.97% watched full video
TikTok · same reel11.3K views with 27.97% watching the full video, nearly 39 hours of total play time.
Instagram followers, 11 May to 20 June: 3,852 followers, +8.3%, +296 net growth
Follower growth+296 net followers in 40 days (+8.3%) to 3,852, a real audience built organically.
Instagram views, last 30 days: 298,559 views, 101,032 accounts reached
Content engine298,559 views in the last 30 days, reaching 101,032 accounts, with Reels driving 86.6% of all views.

More accounts I grow

Feedwell Instagram content grid: reels at 100K, 24.2K views
@feedwellau · Instagram100K-view reel for a Sydney food & beverage brand, part of a consistent run of high-performing content.
MISC. Parramatta TikTok: 3,111 followers, reels at 63.4K, 53.6K, 55.4K views
MISC. Parramatta · TikTok63K, 54K and 53K-view reels for a restaurant brand, 31.2K total likes on the account.
Fettayleh Foods TikTok: 2,814 followers, 27.5K likes
Fettayleh Foods · TikTok27.5K likes and 2,814 followers for a food brand, built through steady short-form output.

Career

Experience

May 2026 – Present
Handle Properties
Full-time
Head of Content
Built and run a 36-piece-per-week content engine across Instagram, YouTube, and TikTok (20 short-form, 2 long-form, 14 static), driving booked discovery calls for a property investment brand through organic social alone
Own the full pipeline end to end: brief, scripting, on-location shoot, edit, caption, scheduling, and performance reporting. No agency, no handoffs, multiple posts per day across every channel
Commission tied directly to discovery-call volume generated through content, accountable to performance, not just output
Jan 2026 – Present
Self-Directed Research
Independent
AI Security Researcher
Developed an Autonomous Multi-Agent Trading System featuring 6 specialized agents (Market Intelligence, Risk, Strategy, Execution, Monitoring, Reporting) with independent reasoning pipelines.
Quantified adversarial vulnerabilities by demonstrating how small input perturbations propagate through agent networks, inducing unstable outputs.
Implemented hard constraint enforcement including exposure gates and circuit breakers, ensuring stability under extreme market volatility.
Jan 2026 – May 2026
Trifid Media
Freelance
Creative Content Producer
100% on-brief, on-deadline delivery across 4 concurrent brand accounts: Henrietta Chicken, Feedwell, Vault App, Flightrisk
End-to-end branded video & photo production: brief review, scripting, on-location shooting, final edit optimised for Reels and TikTok
Sep 2025 – Jan 2026
Hair Doctors
Full-time
Marketing & Social Media Coordinator
Grew video views by 148% (25K → 63K) and accounts reached by 160% (4K → 14K) within 50 days
Increased profile actions by 93% and external link taps by 11,000 through revised content calendar
Improved follower growth rate by 59%; pushed organic reel reach to 14,000 views across Instagram, TikTok, and Facebook
Published 2 posts per platform daily, shooting, editing, and repurposing clinic footage via CapCut and Canva
Launched Hair Doctors Lab sub-brand, produced first brand photography round and established premium aesthetic across all channels
Managed scheduling (Later, Planoly), influencer outreach, PR tracking, and Mailchimp newsletters
Sep 2025 – Jan 2026
Scalable Oversight Research
Lead Architect
Lead Architect, CashClaw Project
Designed a Self-Improving Multi-Agent System with 7 agent types (Orchestrator, Supervisor, Workers, Expansion, Billing, Self-Healer, Adaptive Strategy) for autonomous task discovery.
Engineered a Self-Healing Protocol that automates failure detection and targeted code injection to restart agents, achieving zero intervention recovery.
Established an Auditable SQLite Message Bus for secure inter-agent communication and full transparency for autonomous expansion.
Mar 2025 – Jun 2025
W Sydney
Internship
Marketing Intern · Marriott International
35% increase in guest engagement across integrated luxury campaigns spanning hospitality, F&B, and sustainability
Expanded campaign reach by 50% and improved CTR by 22% via targeted copy for Instagram Stories, menus, and POS assets across 10+ campaigns
Secured media coverage with influencer and press briefs for GQ Australia, Australian Fashion Week & Tourism Australia
Contributed to 15% uplift in on-property engagement through Perrier REFRESH & Cheer Zone experiential activation
Mar 2019 – Present
Freelance
Self-employed
Digital Marketing Consultant & Content Creator
Generated 6M+ organic views across 100+ content assets for Gucci, BOSS, Cartier, Disney, The Iconic, and Destination NSW
Led BOSS fragrance Australia launch to first-week sell-out and 25% sales uplift, full concept-to-delivery content suite
Drove 59% sales increase and complete category sell-out through viral Snitch influencer campaign, the brand's highest-performing creator collab
Built 54K+ follower community organically sustaining 4 to 6% engagement rate, 2× mid-tier creator benchmarks
Negotiated and closed 30+ paid brand partnerships ($250–$1,000/package), managed end-to-end from pitch to performance reporting
Featured in Business World for expert commentary on influencer ethics; appeared in global RODE campaign

Research & Systems

AI Projects

Autonomous multi-agent architectures, adversarial robustness, and custom AI workflows that power my content production end to end.

🤖📈
Autonomous Trading
6-Agent Orchestration · Risk Management
Multi-Agent Trading System
AI Research · Adversarial Robustness
🛡️⚡
CashClaw Architect
Self-Healing Protocols · 7-Agent Stack
Self-Improving AI Engine
Systems · Scalable Oversight
🌪️💎
Adversarial Market Bot
Signal Noise Filtering · ML Integrity
Hostile Market ML Bot
Adversarial ML · Trading
📰🔎
Market Research Engine
Finance News · Trend Detection
Claude Research Workflow
Content Intelligence · Trend Spotting
🎬✨
Brand Motion Engine
Remotion · On-Brand Graphics
Claude + Remotion Pipeline
Workflow Automation · Motion Design
🗂️📈
Content Ops System
Notion Database · Performance Loops
Claude + Notion Content OS
Systems · Content Operations

Selected work

Projects

Real campaigns and brand activations. Hover any card to preview the video.

↗ View all 40+ samples on Google Drive

All samples ↗
Geely EV Collab
Play video ▶
Geely EV Collab
Automotive · Brand collab
↗
Buyers agent content
Play video ▶
Buyers Agent Breakdown
Property · Short-form content
↗
Sydney street interview
Play video ▶
Sydney Street Interview
Vox pops · Social content
↗
Erciyes restaurant
Play video ▶
Erciyes
Middle Eastern Restaurant · Content production
↗
Henrietta Chicken
Play video ▶
Henrietta Chicken Bondi
F&B · Trifid Media
↗
Feedwell
Play video ▶
Feedwell Vox Pops
Health & Wellness · Trifid Media
↗
Flightrisk
Play video ▶
Flightrisk Campaign
Lifestyle · Trifid Media
↗
Car Drifting
Play video ▶
Car Drifting Project
Automotive · Lifestyle content
↗
Bally
Play video ▶
Bally Collab Video
Luxury Fashion · Creator collab
↗
Fashion Shoot
Play video ▶
Fashion Shoot
Fashion · Content production
↗
Raywhite Property Development Campaign
Play video ▶
Raywhite Property Development Campaign
Real Estate · Social media
↗
Brand Campaign
Play video ▶
Brand Campaign
Digital · Creator content
↗
View full reel on Google Drive ↗
40+ videos

What clients say

Client Reviews

Real feedback from brands and collaborators I've worked with.

Client review
★★★★★

"Avish delivered outstanding content for Henrietta Chicken. The videos drove real engagement and perfectly captured our brand vibe. On brief, on time, every time."

H
Henrietta Chicken
F&B Brand · Bondi, Sydney
Client review
★★★★★

"The vox pop content Avish produced for Feedwell was authentic and compelling. He understood our wellness positioning and translated it into scroll-stopping Reels instantly."

F
Feedwell
Health & Wellness Brand · Sydney
Client review
★★★★★

"Avish made our food and our space look incredible on camera. His reels brought new faces through the door, with customers telling us they found Erciyes on Instagram. On brief, easy to work with, and he just gets how to make content that sells."

E
Erciyes
Middle Eastern Restaurant · Sydney

Capabilities

Skills & Tools

AI & Machine Learning
Multi-Agent OrchestrationAutonomous SystemsSelf-Healing ProtocolsLLM Red-TeamingAdversarial MLPython (PyTorch)SQLite Message BusesFailure Mode Analysis
Content & Creative
Short-form video (Reels/TikTok)Brand identityArt directionScripting & storyboardingAdobe Premiere ProCapCutCanva ProFigma
Marketing & Strategy
Campaign strategyInfluencer marketingLuxury brand managementMBA-level strategyAI-Powered AdsGA4 certifiedMeta Ads ManagerPerformance reporting
Platforms & CRM
Later & PlanolySprout SocialHubSpotShopifyWordPressMarriott DACInstagram · TikTok · Facebook
Certifications
LVMH INSIDE Certificate: Luxury brand management, heritage & innovation (2025)
Google Skillshop: Google Ads (Apps, Display, Creative, Shopping), AI-Powered Performance Ads (2025)
Google Analytics: GA4 certified (2025)
2025
MBA (Marketing)
University of Technology Sydney (UTS) · Sydney, NSW
2022
Bachelor of Computer Applications
Data Science & ML · Manipal University · Jaipur, India

Get in touch

Let's create
something great

Open to freelance campaigns, brand partnerships, full-time marketing roles, and creative collaborations. I'd love to hear about what you're working on.

Emailavishlamba27@gmail.com Phone0412 798 144 LinkedInlinkedin.com/in/lambaavish Instagram@avishlamba_ · 50K+ Portfoliocreatorskit.app/u/avishlamba_ WorkView all 40+ work samples ↗
BasedSydney, NSW · Australia

Thanks! I'll be in touch within 24 hours.